Experience Themes
Good article from Cindy Chastain on her approach for creating a unified view of an experience.
“Typically, a story theme is expressed as a value (greed), an opposition (freedom vs. security), a value plus a cause (justice is restored when the truth is revealed), or simply a very strong gut feeling of what the story is ultimately about.”
Just finished reading Tim Brown’s “Change by Design”. Great, great book. Are you a design thinker?
